01 NovMechanical Engineering Graduate SeminarTheory of Inventive Problem Solving (TRIZ)
Theory of Inventive Problem Solving (TRIZ)
  • Dr. Sreenivasa Rao Gubba
  • Monday, November 01, 2021
  • 12:00 PM - 01:00 PM
  • Webinar
2021-11-01T12:002021-11-01T13:00Asia/RiyadhTheory of Inventive Problem Solving (TRIZ)WebinarEmmanuelle Sougrat


In today's fast-paced, constantly changing world, innovation plays a vital role in creating an impact on environmental technical, economical and societal fronts. Cultivating innovation as a systematic method in our formal education is expected to improve innovation culture and entrepreneurial behavior. TRIZ, a Russian acronym, which translates as "Theory of Inventive Problem Solving" developed by Genrich Altshuller in 1964 aids individuals and organizations to develop this systematic innovation culture. TRIZ is an efficient technique that provides tools and methods that allows solving challenging problems very systematically, as opposed to normal trial and error.  Although TRIZ was originally developed to solve inventive problems in engineering, it has been extended to numerous fields such as education, business, agriculture, transportation, health, etc. Fundamentally TRIZ is based on 40 inventive principles and eliminating engineering and physical contradictions. Many organizations such as Apple, BMW, GE, GM, Mahindra, NASA, P&G, Siemens, Samsung, Schneider Electric, and many more. Recently, TRIZ has been introduced as a part of basic education in France and Japan

Through this talk, the author provides a brief overview of TRIZ with some examples to inspire young engineers and researchers, so that they can consider TRIZ to solve challenging research problems.

Short Bio: 

Dr. Sreenivasa Rao Gubba is a Research Scientist at KAUST Innovation and Clean Combustion Research Center (CCRC). Dr. Gubba has 17 years of professional experience comprising of 9 years at General Electric Global Research Center (GRC) in Bangalore and 8 years at academic institutions in the UK and India. He is a level 3 TRIZ practitioner. He trained many engineers on TRIZ methodology at GE. Dr. Gubba used TRIZ to solve many real-world problems during his tenure at GE. Few technologies to mention are Boiler tube health monitoring (BTHM), an IOT based solution for addressing boiler tube health, the ducted fuel injector (DFI), a technology that is capable of reducing soot greater than 50% in large bore IC engines and late lean injectors (LLI), a technology used in current GE power gas turbines for low NOx and higher T39. His current research interests are low emission combustion technologies, alternative fuels, and gasification.

Registration link to join the webinar:



  • Emmanuelle Sougrat